Starting in July 2025, Maxxen will begin operations at its state-of-the-art battery manufacturing plant in Turkey. The company’s initial production capacity of 1.5 GWh is expected to ramp up to 5 GWh by 2027, with projections pointing to an eventual 10 GWh within five years. That output could represent up to one billion euros in revenue.

“We’re not just launching a factory — we’re launching a new standard for European energy storage,” said Rubén Valiente, Managing Director of Maxxen Energy, in an exclusive interview with Strategic Energy Europe during Intersolar 2025.

Interview at Intersolar 2025

Europe-Ready, Customer-Centric

The choice of Turkey for Maxxen’s manufacturing hub is strategic: combining cost-efficiency with geographic proximity to European markets. “We are at the doorstep of Europe — closer, faster, and more aligned with our customers than Asian manufacturers,” Valiente explains. This gives Maxxen an unmatched advantage in after-sales responsiveness and logistical agility.

Engineered for a Changing Grid

Maxxen’s battery systems are designed to serve both Utility Scale and Commercial & Industrial (C&I) applications, enabling solutions such as energy arbitrage, peak shaving, grid backup, and operating cost optimization.

As energy markets become increasingly volatile, with solar and wind driving prices toward zero, storage is no longer optional. “Without batteries, many renewable assets simply won’t recover their investment. Hybridization is the only path forward,” Valiente states.

Iberia and Beyond: A Targeted Market Strategy

Maxxen’s initial commercial focus will include Turkey, Germany, Italy, Iberia (Spain and Portugal), and Eastern Europe, with high-return opportunities identified in Romania and Bulgaria. “These markets offer strong arbitrage margins and short paybacks — often under three years,” Valiente notes. The company also sees growth potential in the UK, a mature storage market still ripe for innovation.

European Integration, Swiss Security

While battery cells are sourced from Asia for cost and scalability reasons, Maxxen’s integration, assembly, and all software development are conducted in Europe. “Where we truly differentiate is in our software — from thermal management to lifecycle optimization and system safety,” Valiente explains.

Maxxen also hosts all data on Swiss servers, ensuring compliance with Europe’s most stringent cybersecurity and data privacy laws. “In a world where data is as critical as energy, trust and protection are paramount,” he adds.

More Than a Manufacturer — A European Benchmark

Maxxen positions itself as a uniquely European alternative to Asian storage providers. “We speak your language, we’re in your time zone, and we understand your regulations. That closeness matters — operationally and culturally,” Valiente affirms.

With a new facility, proprietary technology, and a bold vision for regional leadership, Maxxen is poised to become a benchmark in European energy storage — building the systems that will power the continent’s clean energy future.