The opening of Argentina’s electricity market is reshaping competitive dynamics and forcing technology providers to broaden their value proposition beyond equipment supply. Against this backdrop, Goldwind is advancing a strategy that breaks with the traditional OEM model and expands its scope beyond its own wind turbines.
“We need a global and integrated approach, because in a competitive landscape involving different technologies, this is a challenge we are ready to meet,” said Fernando Errea, Regional Sales Executive at Goldwind Argentina, during an interview at the Future Energy Summit.
The company has already taken a concrete step in that direction by entering the multibrand services business for equipment from other manufacturers, with 2025 marking a turning point.
Watch the full interview: https://youtu.be/Ex8mYUZT-fU
“We signed our first multibrand agreement to provide services for turbines from other technologies with Genneia. And that is where we are focusing,” the executive highlighted.
This approach responds to a context in which projects face growing economic constraints and require efficiency across the entire value chain, including optimisation of operation and maintenance (O&M) costs, as projects are becoming “increasingly financially tight”.
Likewise, the move towards multibrand services is supported by an integrated offering that combines technology, financing and operations, aimed at ensuring project viability. In this context, the company is also supporting developers in financial structuring.
“We help our clients with financial structures, working with development agencies to provide financing solutions and make projects economically viable,” Errea explained.
At the same time, technological evolution reinforces this strategy through more powerful and efficient equipment, with wind turbines ranging from 7 MW to 8 MW in capacity and rotor diameters of 182 metres, aligned with the trend towards larger-scale wind technology.
In this way, with more than a decade in the country, Goldwind has accumulated over 700 MW in contracts and 350 MW of its own assets in operation, consolidating its position in the market. The company is also advancing key projects such as the La Flecha wind farm alongside Aluar, the largest currently under development in Argentina.
“We are finalising the largest project in Argentina together with Aluar,” Errea said, highlighting the scale of the initiative.
The recent pipeline includes developments with players such as Genneia and TotalEnergies, including the southernmost wind farm in the world outside Antarctica, located in Tierra del Fuego. There, 4.2 MW wind turbines with 136-metre rotors will be installed, expanding the company’s technological footprint.
In terms of performance, the company has reached third place in Argentina’s wind market share, supported by high capacity factors.
“We have even achieved strong capacity factors in locations that were not traditionally considered prime wind sites,” the interviewee noted, attributing these results to improvements in design and materials.
