JA Solar unveiled a new roadmap for its operations in Latin America: moving beyond module supply to become a fully integrated strategic partner.
This was confirmed by Guillermo Rubiano, Technical Manager for Colombia, Central America and the Caribbean, during an exclusive interview with Strategic Energy at the Future Energy Summit, where he revealed that the company aims to take on an expanded role in the development of solar projects in the region.
This move signals a structural shift in JA Solar’s commercial and technical approach. The company is no longer just offering cutting-edge technology — it is also deploying financial tools and expert support to accompany investors throughout the entire project lifecycle.
The objective is to strengthen bankability, efficiency and system adaptability in a region where the solar market is becoming increasingly competitive.
“We want to be the partner every investor is looking for,” Rubiano stated, adding that the company now provides not only modules but also a range of services that ensure both technical and financial performance from design to operation.
A key pillar of JA Solar’s strategy is its ability to deliver climate-specific solutions. With a presence in more than 100 countries, the company has gained valuable experience in extreme conditions — from cold, dry climates in the south of Latin America to high-altitude regions where low air density complicates heat dissipation.
This global knowledge base has been essential in adapting its offer to Colombia, a market that may lack climatic extremes but faces high variability in short distances.
“In Colombia, we have what are called thermal floors, where variations in temperature, altitude and humidity are part of daily life,” Rubiano explained.
In such environments, modules must maintain performance under constant changes — a challenge that requires robust, flexible technology.
One of JA Solar’s key innovations is the ASD Blue 5.0 module, which delivers 670 W of power with an efficiency of 24.8%, using N-type TOPCon technology.
The module is designed to increase output without increasing its footprint, optimising land use while boosting energy generation — a significant advantage in space-constrained or high-efficiency projects.
In addition to high performance, these modules are engineered to withstand extreme humidity, high temperatures and strong wind loads, making them ideal for the diverse environmental conditions found across Latin America.
Leveraging its global network, JA Solar applies international best practices to every local project. This approach has enabled the company to position itself not just as a supplier, but as a key stakeholder in strategic decision-making for solar project development.
Rubiano emphasised that the company’s evolution goes beyond commercial expansion.
“Today, we also offer a wide range of services and solutions,” he said.
JA Solar supports developers from the design phase — advising on optimal configurations — through to technical and financial guidance that helps ensure long-term success.
The company’s active presence at the Future Energy Summit is a clear sign of its new regional positioning. In a market where financing access and technological adaptation are essential, JA Solar aims to lead a new phase driven by efficiency, innovation and tailored partnerships.
