Energy storage and solar energy optimisation are undergoing an unprecedented transformation. Alejandro Pintado, Product Marketing Manager at Growatt, highlighted the growing role of artificial intelligence (AI), the Internet of Things (IoT), and Big Data in energy management during the Storage and Renewable Leadership Forum, organised by Strategic Energy Corp.
“We have storage systems ranging from 2.5 kWh to 2 MWh,” says Pintado, highlighting the company’s commitment to innovation. Growatt invests 5% of its revenue in R&D, which translates into a team of over 1,000 engineers in China and 180 registered patents.
The first event of the year by Strategic Energy Corp was a two-part virtual session, co-organised with Mobility Portal Europe and Strategic Energy Europe. Strategic Energy Corp partnered with Future Energy Summit (FES) to host this event, as FES is the leading platform for renewable energy discussions in Spanish-speaking countries.
Notably, on 24 June, the third edition of FES Iberia 2025 will take place at Colegio Caminos (Auditorio Betancourt, C. de Almagro, 42, Chamberí) in Madrid. (Relive the previous edition here). The meeting will feature companies such as Iberdrola, Nextracker, Engie, Grenergy, Statkraft, Acciona Energía, Red Eléctrica, and EDP Renovables, alongside key representatives from Spain’s regional governments and Latin America. Key discussion topics will include solar and wind energy, storage, green hydrogen, distributed generation, PPAs, auctions, and new projects.
AI and Storage: The New Standard in Solar Energy
The rapid growth of energy storage is redefining the viability of solar energy. One of its most innovative developments is the Growhome system, which integrates AI, IoT, and Big Data into intelligent energy management. “Our goal is to create an energy ecosystem that interconnects solar panels, inverters, EV chargers, and climate control systems into a single smart system”, Pintado explains.
This technology allows the system to forecast solar radiation levels and optimise energy storage based on expected consumption. “If a day is predicted to have low solar radiation, the AI automatically adjusts battery charging to maximise capacity and ensure a stable energy supply”, he adds.
The Growth of Energy Storage in the European Market
Energy storage is becoming essential for grid stability and the expansion of solar photovoltaics across Europe. Growatt is focusing on making its products more versatile, ensuring compatibility with batteries from other manufacturers and adopting open protocols to facilitate third-party system integration.
“The flexibility and integration capabilities of our solutions enhance grid stability and accelerate the energy transition”, says Pintado.
Europe’s energy storage market is experiencing significant growth. France, for example, is targeting 44 GW of solar capacity by 2028, while countries such as the Netherlands, Romania, Lithuania, Poland, and Hungary have already installed over 1 GW of solar capacity in a single year.
New Techonolgy
One of the biggest barriers to solar energy adoption is the lack of space or budget for traditional PV installations. To tackle this, Growatt has developed balcony storage solutions, an innovative alternative for urban homes.
“We have launched NOA batteries, which can store up to 8 kWh, specifically designed for balcony installations”, notes Pintado. These solutions are already established in Germany and are now expanding into Spain.
This model enables users to harness solar energy without the need for large-scale installations. “We want more people to access solar energy, regardless of structural limitations in their homes”, Pintado emphasises.
The Future of Energy Storage: Innovation, Regulation, and Incentives
Despite its rapid growth, energy storage still faces major challenges, particularly in regulatory frameworks and investment incentives. “We need regulatory stability and capacity mechanisms to encourage investment in storage technologies”, Pintado warns.
Growatt remains committed to developing more efficient and accessible solutions, aiming to make solar energy a viable option for both consumers and businesses.
“Our mission is to enable more people to access solar energy easily, efficiently, and affordably”, he concludes.
The future of solar energy is driven by the integration of AI, intelligent storage, and energy accessibility. Companies like Growatt are at the forefront of this transformation, developing solutions that optimise consumption, reduce costs, and expand access to renewable energy.
With increasing demand across Europe and growing regulatory support, energy storage is poised to become a fundamental pillar of the global energy transition.
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