Latin America
December 9, 2025

From pro volleyball to leading Latin American sales: The Story of Marco Ricci at Solis

With “the team jersey always on”, Italian engineer Marco Ricci —Latin America Business Development Manager at Solis Inverters— shares his personal journey, technical insights and views on the region’s renewable energy and energy-storage market, in an exclusive interview with Energía Estratégica at FES Chile.
By Strategic Energy

By Strategic Energy

December 9, 2025
Marco Ricci

— Marco, to begin with… what is Solis showcasing today?

— Today, here in Santiago, Chile, we are presenting our new all-in-one solutions featuring our latest hybrid inverters. The flagship model is the Prime Power, a 50 kW hybrid inverter integrated into a cabinet offering up to 109 kWh of energy storage. Up to ten units can be connected in parallel, each capable of operating with up to six battery strings.

— And what about the other technology on display?

— This is its “big brother”, the Evercore system. It integrates a 125 kW hybrid inverter—currently the largest of its kind available globally—with up to 261 kWh of storage, again scalable with up to ten units in parallel. In total, we are talking about more than 15 MWh of potential capacity.

— Why pursue this line of innovation?

— At Solis, we are pioneers in hybrid inverter technology. We have more than 1,000 research and development engineers, and our founder and current CEO is considered one of the leading inverter experts worldwide. The market is changing: traditional on-grid solutions are becoming obsolete. Economic conditions, tariffs and consumption patterns increasingly demand battery-integrated systems. This is why we launched the new Solarator line, which integrates solar inverters with auxiliary generators.

— You seem genuinely enthusiastic…

— I have always been the kind of person who fully commits once there is a goal. As an engineer and former EPC contractor, I used Solis equipment long before imagining that one day I would work for the company. Now, from the commercial side, that technical background helps me understand the potential. But I also believe we all have a responsibility to reduce our carbon footprint. Being able to contribute, even in a small way, is what drives me.

— Your outlook seems strongly influenced by sport. What role has sport played in your life?

— From the age of six, I played professional volleyball for more than 25 years. For me, it is the most mentally and collectively demanding sport. In volleyball, you are an “all-in-one” player with your team.

— In what sense?

— Everything depends on the other players. There is no physical contact, so you cannot discharge frustration. The only “revenge” is technical. You must wait for the next ball and overcome challenges intelligently. I have seen players with incredible physical conditions lose matches due to a lack of concentration or mental strength.

— What remains of the volleyball player in today’s sales leader?

— The determination to win. But more importantly, the ability to bring out the best in others. In volleyball, you cannot win alone. Without teamwork, there is no victory. I have seen teams that seemed weaker on paper succeed because of team spirit. That empathy and willingness to go beyond obstacles is what I try to replicate professionally.

— And how does that empathy translate into customer relationships?

— In Mexico, Solis has been the market leader for years, although that market is not directly under my responsibility. In the rest of Latin America, we began in 2021 with an event in Colombia, where almost no one knew our brand. From there, it was all about building: alliances, trade shows, visits and brand development.

— Was it worth it?

— Today, we are the top three in Colombia, number one in distributed generation in Chile, and very strong in several other countries across the region. It has been a demanding, intense and rewarding journey.

— How many trips do you make per year?

— Over the past three years, I have taken more than 80 flights annually. This year, for the first time, I spent more than two consecutive weeks at home. Previously, I would return from a trip only to leave again a few days later.

— That sounds more committed than you initially admitted…

— It was necessary to position the brand, understand each market and maintain an active presence.

— And now? What new game begins with energy storage?

— We cover the full spectrum —from residential, where we already have a strong position, to commercial and industrial applications. This includes shopping centres, hospitals and hotels, where we ensure energy continuity. Our equipment provides response times below 10 milliseconds, enabling seamless integration of batteries and generators. Even older solar PV installations can operate as auxiliary generators.

— What stands out about the system’s power ratings?

— The 125 kW inverter and the full product range can accept double the PV input capacity. In practice, you can connect 250 kW of solar panels to a 125 kW inverter. Half of the energy charges the battery, while the rest feeds the loads. That is key. The system’s intelligence also enables peak shaving and load shifting, using lower-tariff electricity to charge batteries and switching to battery or generator power when tariffs peak.

— You say it is truly the most powerful on the market… why is that?

— Because we develop our own technology. Solis is the third-largest inverter manufacturer worldwide in terms of gigawatts exported. We operate the largest inverter factory in the world, with more than 80 GW of annual production capacity. In our 20-year history, we exported just over 130 GW, and today we could manufacture that in a single year. That illustrates our scale.

— How does this new solution change your customer profile?

— It opens opportunities in sectors that were previously out of reach. EPC contractors and developers now have a tool that simply did not exist before. As a former EPC contractor myself, when I first saw the product, the path ahead became clear. Previously, large consumers could only use on-grid solutions. In ideal cases—like a bank operating from 8 a.m. to 5 p.m.—the load profile matched solar generation. But in industries with variable consumption, or in countries such as Costa Rica, where peak charges are applied based on the highest 15-minute interval of the month, this solution changes everything. It improves power quality and ensures continuity, essential for critical sectors such as hospitals or glass manufacturing, where even a brief outage can ruin an entire production batch.

— Have you already presented the solution to customers?

— Yes. Chile is one of the pioneering countries in the region. We already have systems installed and more on the way. Thanks to our distributors, interest is high. It is an innovative solution that opens a new market segment for our clients and us.

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