Victoria Sandoval has joined Sungrow as the new Key Account Manager for Mexico, amid a strong reactivation of the renewable energy market, marked by renewed investor interest and policy decisions aligned with the energy transition.
“I have high expectations, especially for the Mexican market, because utility-scale generation seems ready to wake up—or finally deliver the boom we’ve been talking about for the past year and a half to two years,” said the newly appointed Sungrow executive in an exclusive interview with Energía Estratégica at RE+ Mexico.
Under this scenario, the company aims to consolidate its presence and enhance its responsiveness to growing demand, following its expansion across more than 10 countries.
“Sungrow is working to expand its workforce and provide better service to all large-scale clients,” Sandoval noted, adding that “thanks to this, I had the opportunity to join the company and become part of the team,” highlighting the strategic timing of her appointment.
What can she bring to Sungrow? On an individual level, the executive emphasised the strategic value of her experience and industry network, built over years in the sector.
“Beyond enthusiasm and charisma (laughs), I bring the network of contacts we’ve developed over the years. Those of us who work in this sector do so because we love it—we are passionate about it—and we’ve built relationships that, eventually, we always thought would lead us to work together again,” she stated.
This move comes alongside clear market signals and a shift in the business environment, driven by changes in the regulatory framework, where private sector participation is once again gaining prominence. A recent mixed-investment generation call gathered 222 projects totalling nearly 38 GW, far exceeding the initial 7.5 GW target.
Likewise, more than 3 GW of renewable capacity (over 2 GW solar PV) and 1,257.4 MW of energy storage systems were awarded at the end of last year under the Private Generation Projects Call, designed to accelerate permitting and approval processes.
“What has changed? The government’s openness to no longer being fully closed to large-scale private investment has been the catalyst for everything we are seeing now,” explained Sungrow’s new Key Account Manager.
In this context, coordination between public and private stakeholders is emerging as a key enabler in delivering the projects and investments required.
“The market is different—it feels much more alive, with greater interest. It’s like we were back in 2014, gaining strong momentum again and attracting attention from international organisations,” Sandoval said, recalling previous expansion cycles during which Mexico became a leading renewable energy market.
Sungrow strengthens its regional positioning
The appointment is part of Sungrow’s broader Latin America expansion strategy, where the company already operates in more than 10 countries and continues to strengthen its infrastructure.
Its logistical deployment includes offices in four key markets and eight warehouses across the Andean region and the Caribbean, as well as four in Brazil, enabling optimised delivery times and technical support across multiple markets.
At the same time, the company is advancing strongly in energy storage, with 10 GWh secured in the region: 3.1 GWh already in commercial operation, 3 GWh under commissioning, and 4 GWh planned for the first quarter of 2026.
This positioning is complemented by the development of technological solutions such as PowerTitan 3, through which the company aims to scale its presence in the battery energy storage systems (BESS) segment and extend its expertise to new regional markets.
In this scenario, Mexico is consolidating its role as a strategic growth hub for Sungrow, where the combination of project volume, regulatory openness and energy storage opportunities is shaping a key market for the years ahead.
