Latin America
December 12, 2025

“We are the Real Madrid of manufacturers”: The metaphor that reflects Sungrow’s pride in its technology

In an exclusive interview with Energía Estratégica during the FES Southern Cone, Gonzalo Feito, Sungrow’s Andean Region Director, reveals how the company has consolidated 10 GWh of energy storage in Chile, outlines its expansion strategy for Mexico and Peru, and explains why he believes the company holds a top-tier position among technology manufacturers in the renewables sector.
By Lucia Colaluce

By Lucia Colaluce

December 12, 2025
sungrow

Sungrow, one of the world’s leading manufacturers of power electronics solutions for renewable energy, is expanding its presence in Latin America with a firm commitment to energy storage. At the FES Southern Cone 2025, the company presented key updates to its portfolio—including the PowerTitan 3.0 system—and projected significant growth in strategic markets such as Chile, Mexico, and Peru.

In conversation with Energía Estratégica, Gonzalo Feito explains how the company reached 10 GWh in Chile, outlines upcoming developments in the region, and reflects on the technological and commercial challenges that are shaping the future of energy storage.

— Chile has historically been a key market for the company. What’s your assessment in terms of storage?

We entered Chile in 2018 with solar inverters, but from 2020 onwards, interest in storage grew significantly. We have now accumulated 10 GWh in the country, of which 3.1 GWh are in operation (COD), 3 GWh are being commissioned, and 4 GWh are guaranteed for delivery in the first quarter of 2026.

— What factors explain such rapid growth?

We have been involved since the early stages of this technology in the country. Not only did we arrive early, but we also built a strong technical team to support and train clients. That opened the door for us to participate in Chile’s first major storage project: 640 MWh.

— One of your standout projects is located in the north. What are its key features?

It’s currently the largest solar development in our regional portfolio. It includes 2,000 MWh of storage, will be hybridised with an expansion of 2,600 MWh of solar, and is located in the Marialena desert. It’s now in the delivery phase.

— Looking towards 2026, what are your commercial expectations for Chile?

We expect to supply at least 6 GWh. We already have 4 GWh signed, and we are progressing with other projects in the pipeline.

— Beyond Chile, Sungrow has made significant advances in other countries. Which ones are the current strategic focus?

Peru, where we already have 900 MWh guaranteed for next year. Colombia with a stable annual operation of 500 MWh. And Mexico, which we believe will become the next major renewable energy powerhouse.

— What makes you believe Mexico is ready to take off?

There’s a real need for private sector participation. The system is currently weakened, and we are starting to see real progress with fast-track permitting procedures. There’s also growing optimism among our key partners, who are beginning to enter the market more seriously.

— How is Central America evolving?

It’s very active. Guatemala and Honduras are strong in both solar and storage. We also closed a key project in the Dominican Republic after participating in a sector event.

— Let’s talk about your personal journey. How did your path unfold at Sungrow?

I’m an industrial electronics engineer. I began my career in 2008, installing electrical panels while studying. I spent five years at a small firm, and later worked at various power electronics manufacturers in Spain. I joined Sungrow as Country Manager for Chile and Argentina, and eventually took over responsibility for Colombia, the Caribbean, and Spanish-speaking Latin America, except Brazil.

— Today, you oversee multiple areas. What part of your role do you enjoy the most?

Sales, without a doubt. I also lead operations, marketing, and legal, but sales are what I enjoy the most. There’s a certain energy I only get from that.

— What does Sungrow mean to you professionally?

I have always said that joining Sungrow was like joining the Real Madrid of manufacturers. It was the company I aspired to work for because of its scale, potential, and technological edge. It felt like entering the big leagues—with real challenges and huge opportunities. My growth here has been natural, but also hard-earned: I took every opportunity seriously, and gradually expanded my responsibilities.

— Technologically speaking, what are the biggest challenges in energy storage today?

The key challenge is making storage more competitive, just as solar has become. We need to increase energy density, improve performance and efficiency, and maintain or even raise quality standards. But we’ll get there. Solar was once extremely expensive, and today it’s the cheapest energy source. The same will happen with batteries.

— How is Sungrow responding to these challenges with its products?

This year, we launched the PowerTitan 3.0 in Chile. It’s a modular solution for large-scale projects, with high safety standards, efficiency, and ease of installation. It reinforces our technological offering and responds to the real needs of the market.

— Do you have any short-term activities planned to reinforce your proposal?

Yes, this 11 December, we are hosting a virtual event to present more technical and commercial details about our products and regional developments. It’s a great opportunity to strengthen ties with our partners and demonstrate how we are supporting the sector’s growth.

Watch the full interview here:

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