In less than a year, Automa has consolidated its presence in Europe with over 800 MW of operational projects across countries such as France, Poland, Italy and Germany, while advancing negotiations in key markets like Spain, Greece, Croatia and the UK. This expansion targets one of the energy sector’s most pressing trends: utility-scale hybridisation and energy storage.

“Spain is set to grow significantly in the storage sector,” states Giorgio Inforzato, European Sales Director at Automa. In conversation with Strategic Energy Europe, the executive highlights that following the recent blackout, demand for storage solutions is expected to surge as a grid stability mechanism.

Founded over 18 years ago in Brazil, the company entered Europe with a robust proposition centred on technological solutions for control, monitoring and remote operation across renewable sources. These encompass solar PV, hydroelectric, storage and wind, enabling comprehensive plant management via its SCADA software.

“We offer solutions that allow operators to control the plant from the operations centre, manage trackers remotely, or parameterise wind turbines,” Inforzato explains. 

In Europe, such technologies gain relevance due to the need for swift responses to events like overproduction or substation faults. In some markets, a response within 4 seconds is required, and Automa positions itself with technical solutions for PPC EU-regulations.

The company is also advancing sector digitalisation, integrating functions traditionally spread across multiple platforms into a unified SCADA. This results in greater operational efficiency and reduced maintenance times by eliminating unnecessary site visits and centralising alarm monitoring.

“Each client uses different software platforms, which creates data management issues. We propose an integrated cloud-based solution called SunOp, which consolidates KPIs and performance ratios,” Inforzato details.

Within this framework, Automa is exploring the integration of artificial intelligence and reinforcing its platforms with high cybersecurity standards, aligning with European regulations. This strategy aims to meet rising industry demands and anticipate the operational challenges of the energy transition.

A key milestone in Automa’s European entry is its recent strategic alliance with MTECH Group, a Spanish firm specialising in low voltage for renewables. “This commercial partnership allows us to offer a comprehensive solution for urban projects without merging companies,” Inforzato notes. The synergy between MTECH’s low-voltage expertise and Automa’s strengths in software and imaging equips the alliance to meet European market demands effectively.

Operationally, Automa already has offices in Porto and is preparing to launch a new base in Madrid, a city Inforzato describes as one of Europe’s leading renewable energy hubs. This move is designed to enhance local presence and customer support.

“We aim to be closer to our clients. Having in-house teams for plant commissioning is not something every provider offers, and it positions us as a trusted technological partner,” asserts Inforzato.

Simultaneously, Automa is tracking rising demand in Eastern Europe, where countries such as Serbia, Bulgaria, Romania and Poland are showing increased interest in storage solutions. The company expects these markets to quickly adopt hybrid systems with EMS (Energy Management Systems), a field where Automa already holds significant experience from hybrid projects in Brazil combining solar, batteries and wind.

With a focus on critical infrastructure, cloud solutions, AI, and strategic partnerships, Automa is solidifying its position as a key player in Europe’s hybridisation and storage sector, supporting the energy transition with high-quality technical solutions and long-term vision.